
How to invest when crypto currency prices are at all-time highs
Our advice? Treat it like your 401k.
If you had any money in 
When you think the market is low, it can be easy to put more money in. When the market is high, however—especially at some of the 
A Crypto Investing Q&A with Makara
It can be hard to know what to do. At least if you don’t have experts like Matt Heater, Makara’s vice president of strategic initiatives, offering advice along the way. To help you deal with the current market and make the best 
Q: Okay, the most important question first: Am I too late?
A: Just because prices are high doesn’t mean that they’ve peaked. For example, Amazon topped $1,000 a share in 2017 and broke $2,000 at the start of the pandemic. That probably seemed high to people then, but considering Amazon stock is over $3,500 today, it was a great buying opportunity. Success doesn’t have to be an endpoint. It can build on itself. We don’t know how high Bitcoin can go.
Q: How is investing at the top of the market different from investing when the market is falling or flat?
A: Due to the immense volatility in crypto, it is very challenging to predict whether the market is in a bearish or bullish regime. And picking individual winners and losers can be even harder. In traditional markets, you can check a company’s published financial statements and earnings calls to assess future performance of a given stock. Short-term forecasting for crypto is much more difficult. Neither practitioners nor academics have managed to establish a generally agreed-upon model for valuation. Moreover, most digital assets have low utility and adoption which drives uncertainty among investors.
Q: So what am I supposed to do?
A: If you want to take a view on the price direction of a digital asset—evaluating it’s utility, community, and developer focus may be helpful. Many investors do so with varying degrees of success. But achieving your desired result can take a whole lot of work, and likely some luck. Alternatively, you may consider adopting a long-term outlook and implementing a strategy called dollar cost averaging (DCA).
Q: What’s that?
A: DCA is a time-tested principle that basically means investing the same amount of money at fixed intervals in order to reduce the impact of volatility. (If you have regular 401k contributions deducted from your paycheck, you’re already doing this.) Whether the near-term prices go up or down, you invest the same amount of money each period, averaging out the price you paid for an asset over time.
Q: Doesn’t that limit my chances of making a lot of money?
A: To an extent. If you somehow invested everything at the bottom of the market, your investments would grow at the highest possible rate. But timing the actual bottom of the market is practically impossible. What DCA does is help to protect you from accidentally buying at an asset’s peak—and losing the most on your investment. So while it may limit a bit of the upside, it can also limit the downside, and that feels like a worthwhile trade to us.
Q: How often should I invest?
A: The amount and frequency of your investments is up to you, but we recommend weekly or monthly contributions. The most important thing is consistency.
Q: If my investments are way up after a rise in the market, should I take out some of my profits before the market dips?
A: If you have unrealized profits and you need the funds, taking some out may be wise (keep in mind this may result in a taxable event and short-term capital gains). But short-term ups and downs are not an indicator of the long-term performance of an asset. Just look at almost any individual crypto asset’s price chart over the past five years. That’s why, if you’re using DCA, we recommend keeping a long-term outlook regardless of the market conditions.
Q: You think I should hodl, basically.
A: In most cases, yes. I’m a big believer in holding for the long-term (or as some say “hodling”).
Q: I know you said it’s hard to forecast crypto, but is there anything that makes you feel particularly bullish or bearish going forward?
A: At Makara, we are still bullish in the long-term for a few reasons:
The technology underpinning the market continues to get better: Along with the recent 
Crypto is being used in more and more industries, including gaming, art, and finance, and it’s slowly accepted as a means to 
Crypto is becoming more widely accepted, with 
Adoption among the public 
Matt Heater is the Vice President of Strategic Initiatives at Makara, the first automated investment crypto advisor registered with the SEC. A version of this article originally appeared on 
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