Patients often look at providers’ online reputations before booking an appointment, according to a survey conducted by Solutionreach, a patient engagement firm, and if a practice uses video on its website, it is 53 percent more likely to rank first on Google.Practices can use video to not only appeal to potential new patients, but also to engage existing patients on social media and educate them between visits. However, to use video successfully, Solutionreach recommends the following.

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Research shows providers' online reputation plays an important role in making an appointment. 