Patients already see the benefits of retail-based care, from the ability to shop while they wait to every location knowing their name, insurance and other pertinent medical information—something electronic health records have failed to provide for various primary care physician locations via interoperability. So why wouldn’t patients visit one of many CVS locations in their community to get care, rather than one primary care office?
TRENDING ON OUR SITE: Physicians struggle to hold onto independence
Once again, smaller physician practices will be up against a well-funded giant competing for their patients. But this time it isn’t a hospital. It’s a billion-dollar pharmacy chain who can not only encourage patients to come in for deals on everything from vitamins to stationary during their visit, but could possibly force Aetna plan members into their stores for some types of care.
It’s never too early for physicians to remind patients that “convenient” care isn’t always the best care.
Keith L. Martin is editorial director of Medical Economics. Do you think the CVS-Aetna deal is good for physicians? Let your voice be heard. Contact us at [email protected].