4. Post video reviews and testimony
According to a recent Acumen Report study, 85% of millennials are more likely to enjoy online video content than other forms of media. Capitalize on hubs like YouTube or Vimeo by posting videos about your practice and patient testimonials to boost your online reputation and give potential new patients a glimpse of your practice. As with online reviews, remember to promptly respond to feedback.
5. Guide patients to use self-scheduling and digital check-in features
While many older adults say they like scheduling over the phone, younger patients generally prefer to make their appointments online. According to a communications survey from business technology firm TechnologyAdvice, among adults ages 18 to 24, a majority (63.6%) said they would prefer using an online calendar rather than scheduling appointments via telephone. To incorporate this trend into your practice, look for a tool that lets patients use their preferred channel of communication, including mobile, to receive appointment notifications. Make sure to include reminders of self-scheduling options in all forms of patient outreach.