Patient reputation management technology tools can also help medical practices boost their reputation by e-mailing patients surveys about their experience and alerting practice administrators to any negative feedback. This will enable the provider to address an issue before the patient’s dissatisfaction grows.
2. Connect to patients using high-tech, personalized communications
A growing number of patients are not only open to digital communication, but actually prefer it to other types of outreach. This knowledge may be why one-third of chronic-condition patients who exchanged emails with their healthcare providers said the communication improved their care, according to a December 2015 Kaiser Permanente study published in the American Journal of Managed Care.
When patients can connect by email or text, many may feel they can do so more freely—and will appreciate that a practice can accommodate their preferences. If your practice only uses voice communication, supplemented by traditional mail, now is a great time to expand your availability.
3. Stay active—and relevant—on social media
Patients who are immersed in social media tend to prefer engaging with like-minded individuals—and organizations. For medical practices, boosting their social media presence represents a major opportunity to open lines of communication and establish an identity in the community.
To get started, try engaging patients on Facebook, Twitter and YouTube—for example, by posting articles related to common issues (e.g. flu vaccinations) or links to new research studies on chronic illnesses. As a next step, conduct post-appointment surveys (e.g., “how many people wish they had more time with their doctor in the exam room?”) to stimulate conversations with patients.